“health Insurance Innovations: Personalized Medicine In European Markets”

“health Insurance Innovations: Personalized Medicine In European Markets” – Brett Davis is the CEO of Converge, the global asset leader for Deloitte and Deloitte Consulting. As CEO of Converge, Brett is responsible for managing Deloitte’s $750 million investment to shape and transform the industry and ethical and responsible industries. These next-generation platforms support innovation and integration in the consumer, financial services and healthcare sectors. As head of Deloitte Consulting’s Global Assets division, Brett owns rapidly growing global assets and consulting services delivered through innovative technologies. In this role, he leads a portfolio of advisory services on asset strategy, investment prioritization, market entry and business support, and the development of new customer acquisition models and IP transfers in preferred markets. Previously, he was the founder and CEO of ConvergeHEALTH, a business unit he founded and launched in 2014 that supports transformational information for healthcare and the life sciences. In this role, he is responsible for managing Deloitte’s $200 million+ portfolio. A new platform for digital engagement and advanced analytics supports the industry’s transition to value-driven personalized healthcare. Today, the ConvergeHEALTH platform operates in 25 countries, supporting millions of patients and leading biopharmaceutical and healthcare customers in their digital transformation. He has spoken at numerous industry conferences including HIMSS, AMIA, DIA, ASCO, the National Health Summit Association, the World Conference on Personalized Medicine, the Harvard Partners Personalized Medicine Conference and the annual National Quality Symposium. Brett has published numerous white papers on the transformative impact of information technology in healthcare and has been cited in publications such as The London Times, Infoweek, Advanced Clinical Trials, Computing World, Health Data Management and BioIT World. Prior to joining Deloitte, Davis held leadership roles in the life sciences and healthcare industries at Oracle and IBM.

Asif Ahmed is the Senior Executive Director of Deloitte Consulting’s Life Sciences division with 15 years of strategy and technology consulting experience, including 10 years of customer service in the life sciences industry. He leads client engagement across corporate strategy, digital transformation, digital product development, patient care and healthcare transformation. Prior to joining Deloitte, Ahmed worked at Pfizer where he supported cross-functional launch planning for a drug for pulmonary arterial hypertension. Ahmed holds a Master of Business Administration (MBA) from Columbia Business School and a Bachelor of Business Administration from Carnegie Mellon University.

“health Insurance Innovations: Personalized Medicine In European Markets”

Deloitte Services LP Natasha, Research Director, Deloitte Health Solutions Center. He has spent over 10 years serving medical research clients. With extensive experience in research methodology and data analysis, Natasha conducts interdisciplinary research at the Center. Natasha holds a master’s degree in sociological research and methodology.

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Wendell Miranda is Associate Director of Deloitte Health Solutions, Deloitte Services LP. Over the past five years, he has conducted research aimed at informing stakeholders about emerging trends, challenges and opportunities in the life sciences and health sciences. Prior to Deloitte, he worked for a consulting firm serving life sciences clients in various regions. He holds an MBA in Pharmaceutical Management and Finance.

Digital pharmaceutical products are changing research and care models, and regulatory changes aim to expand coverage. Find out how organizations are adapting to succeed in a future of healthcare where digital medicine is on the rise.

In recent years, there has been a proliferation of digital medicine products, including digital medicine (i.e., specialized products that use software to deliver evidence-based therapy) and digital related products (i.e., products that provide additional services and information to improve outcomes). patient treatment). experience, knowledge and results of current treatment). Their potential for use in drug therapy or other applications is attracting the interest of many companies, even outside of traditional health and life sciences, including major technology players and digital health startups.

You see, we hope that some diseases can be prevented, controlled, or treated with pharmacological interventions such as digital therapy. These measures are changing the healthcare industry, shifting the focus to prevention and wellness, leaving healthcare facilities and empowering consumers to take care of themselves. Today, digital medicine is beginning to change research and healthcare models, and the COVID-19 pandemic has accelerated these changes.

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In our view, consumer- and patient-focused life sciences companies that are redefining business models are likely to succeed in the future model. The clinical and regulatory experience of incumbents puts them in a strong position to outperform digital innovators and others involved in the commercialization and scaling of digital pharmaceutical products in a highly regulated environment. This requires new features.

How well are biopharmaceutical companies utilizing and capitalizing on today’s digital pharma opportunities? We interviewed 41 executives from life sciences, technology, paying organizations and vendors to better understand the current state of digital health products. We found this:

Digital pharmaceutical products require new approaches and capabilities, while leveraging core capabilities that can provide a strategic advantage. Based on our research, we recommend that biopharmaceutical companies:

The age of digital pharmaceuticals is upon us, and life sciences companies that can carve out a clear niche for themselves in this evolving ecosystem can find a competitive edge.

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Several digital health stakeholders (including the Digital Health Alliance [DTA] and the Digital Health Association [DiMe]) collectively define digital health as technologies, platforms and systems (health IT systems, mobile apps, telemedicine platforms, and wearables). devices and sensors). involve patients in lifestyle, health and wellness services.

Such products contribute to the prevention, diagnosis, treatment and management of health and disease. Digital medicine products are part of digital health, which includes evidence-based software and hardware products and services for human health.

A growing number of start-ups and technology companies are introducing innovative digital medicine products that give patients more control over their health.

In this article, we will focus on two categories of these products: 1) Digital Complementary Medicines and 2) Digital Therapy (see Figure 1 for definitions and examples).

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Deloitte Health Solutions is partnering with the Digital Medicine Association (DiMe) to research current trends in the development and commercialization of digital medicine products. Between September and November 2020, we conducted 35 interviews with 41 digital health experts to understand leading practices, needed opportunities, reimbursement structures and challenges. Executives interviewed included digital health executives, medical directors and life sciences strategists, vendors and payers, and technology executives. The goal is to develop a comprehensive view of what has worked well, lessons learned, and where the market is heading.

In our vision of the health of the future, we hope that healthcare will be preventive and health-oriented, focusing on the needs of the consumer. Consumers are becoming more active participants in their health and care, and this process will accelerate as new digital health tools and platforms emerge that deliver greater value. Complete visibility and control of their health information, combined with artificial intelligence, will enable consumers to make health-related decisions and perform many of the activities that now require a physician. Digital medicine products are likely to be widely used for prevention, prophylactic treatment and self-treatment. For example, they can make existing treatments more effective, reduce the need for drugs while supporting sustainable behavior change, and in some cases become a viable alternative to traditional pharmacotherapy.

We are now beginning to see elements of Deloitte’s vision for the future of healthcare taking shape. Deloitte’s 2020 U.S. health care consumer survey shows that technology use for health and wellness has been growing rapidly since 2013, and the COVID-19 pandemic has accelerated that trend.

Going forward, optimal levels of virtual visits will be similar to those seen during the peak of the pandemic, according to Deloitte’s 2020 Clinical Leadership Healthcare Survey. For primary health care and emergency care, this means that 30% to 34% of visits must be virtual, and for primary care only 5% to 6%. Regulators have also recognized the importance of digital health, and during the public health emergency, several regulators have expanded access to digital health products and virtual health services in the United States. (See the box “Regulatory Changes to Expand Access to Digital Health Products.”)

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(Figure 2), we believe that biopharmaceutical companies should seize these opportunities: their scale and clinical and regulatory expertise put them in a strong position to commercialize digital pharmaceuticals in a highly regulated space and win over digital innovators and other registrants. But to achieve this, they need to invest in new software product management capabilities and engineering talent, and shift their culture towards a more agile development path.

Amid the public health emergency, several regulators have expanded access to digital health products and virtual health services in the United States.

During the pandemic, the FDA has waived some of the requirements for digital health products for mental health and mental disorders.

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